Proof

Proof rebuilds the systems that govern how a software business makes money — the CRM, the forecast model, the product analytics, the compensation plan — and we do the work under one roof because those systems are all answering the same question: how is the product creating revenue, and what should be done about it.

We put the pieces back together: a CRM that reflects how deals actually close, product analytics that surface which features are generating revenue and which are costing money, a forecast built on sourced assumptions the board can trust, and a comp plan that rewards the behavior the business needs.

If your product is your revenue engine, your forecast should be built from product data.

A feature with a fourteen-month payback period and one with an eight-month payback period are not the same bet, and the difference compounds quarter over quarter. We map product usage to pipeline stages, trace customer outcomes back to feature-level behavior, and build portfolio decisions on evidence — what to invest in, what to hold, what to sunset.

Some projects are best scoped to a fixed fee and a clear deliverable, others as a monthly retainer across several quarters, and others as an hourly engagement while the question is still taking shape. We’ll tell you which fits the work in front of you. What stays constant: a scope you can point to, documented ownership, and a direct line to the partner running the work.

When a portfolio company’s growth story doesn’t add up, you need someone who can go in, ask the right questions, and come back with a plain answer. Our partners have built revenue, product, and customer success functions inside PE-backed software companies through full cycles. Engagements range from a single diagnostic ahead of an inflection to an operating resource working across several portfolio companies at once.